Skip to content
Thursday, October 8, 2026
Modern Insight

Cadillac Adopts Apollo Program Approach to Construct Unit from the Ground Up for Melbourne Race Debut.

Approximately a full year previously at the Nevada Grand Prix, Cadillac were ultimately granted the official approval as Formula One’s most recent entrant for the 2026 season. Constructing the organization from nothing has involved a hectic operating tempo that the team boss, Graeme Lowdon, has compared to the Apollo moon landing. As the sport descends on Vegas this race weekend, Cadillac know the deadline is approaching.

The Race Against Time to Melbourne

At the season finale of the campaign to be staged in the US, with just over 100 days to go before they make their debut for the inaugural time in Melbourne at the first race of 2026, Cadillac have made significant progress but, in what must seem like a monumental challenge, they are aware there will not be sufficient time.

The chief technical officer, Nick Chester, joined the nascent operation in early 2023 shortly after it was created, when the team were without even an official entry. He has been at its center from that point and gets a wry smile when considering the experience.

“There might be a short period thinking back at what you’ve done and go: ‘Amazing, isn’t this fantastic what we’ve done in less than three years,’” Chester states. “And then the next minute you realize: ‘Yes, there is still a significant amount to do.’”

A Unique Task

Nick Chester achieved victories at Renault in the driver Fernando Alonso's victorious seasons of the mid-2000s and was in command of technical direction at the recently formed Mercedes-Benz Formula E team, but no other project has been quite like the challenge of bringing the all-American Cadillac brand, a factory team supported by the owner, General Motors Corporation, into F1.

“Establishing an grand prix team from scratch, when will you ever have the possibility to do that?” he observes. “It is like nothing else. In an well-set team you rarely get the possibility to transform cultural approach.”

With every day that passes focus are increasingly concentrated on the approaching moment of truth in Melbourne and goals are being set realistically.

“You have to assume that any incoming team coming in is going to be last but simply getting on to the grid will be an feat in itself,” Graeme Lowdon commented earlier this year and while Nick Chester echoed this he felt the team had a reputation to build as well.
“Our primary goal we aim to demonstrate is that we deserve to be there,” Chester explains. “So that we turn up and we operate well. We seek to prove that we are a serious contender executing the proper actions on the track. When we prove that our credentials are solid, then we will focus on progression after that.”

Racing Talent and Recruitment Effort

In the summer they recruited Sergio Perez and Valtteri Bottas as their pilots for 2026, a tandem notable for their invaluable experience in operating at the leading positions in two top-tier teams, the Red Bull team and Mercedes, and Bottas echoed the attitude of combative optimism.

“Naturally, we are pragmatic,” he commented. “There’s going to be a mountain of work to do, and it’s going to be most likely a challenging beginning, because it is F1. But our goal isn't to remain at the rear. I believe with this setup, with this team, these personnel, it's entirely possible we shouldn’t be able to get relatively quickly to the front and achieve good results.”

To realize that ambition recruitment has been in full swing, with employees now reaching over 400 and intended to reach the goal of 600 rapidly. Complementing their present headquarters at Silverstone, the squad are in the midst of building an HQ at the Fishers location in Indy and there is the GM works in Charlotte, North Carolina, where they are constructing the center to produce the power unit, planned for 2029 – for now they will run power from Ferrari – and the Toyota wind tunnel in Germany. It is a intricate organisation, different from the direction in F1 for increased consolidation, and has prompted the fresh organizational mindset to which Nick Chester referred.

NASA Blueprint

“It’s highly modelled on the Apollo project,” stated the team principal ahead of the Silverstone race in the summer. “We have a clear-eyed view, we recognize how challenging it is. The timelines, are extremely compressed. OK, we’re not putting a man on the moon, but it can seem that way.”

So they have adopted, as opposed to the conventional chain of command, a flat management structure akin to that of the space agency's, where there were a range of project teams all working on various components of the mission across a variety of locations.

“When you must follow a procedure where an issue arises and they report it to their supervisor, that leader talks to a leader at a different location, it goes back down the chain, the process is very slow,” notes the CTO. “Therefore we enable people to take charge. Avoiding hierarchical consent for everything is so much cleaner and faster.”

The Future

The success of this nimble approach will be evaluated in the pressure of racing next season and there is a significant degree on the line for Formula One, too. The Cadillac team have taken on as their reserve driver the young American Colton Herta

About the author

William Berry

Digital strategist with 15+ years in tech innovation, focusing on AI integration and sustainable business models across global markets.

Modern Insight

Type to search articles.